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      <image:title>News - ELY Memorial Fund Shortlisted as Finalist for Two Prestigious Local Awards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/926830e4-47bc-4e9b-8c74-55eebb4f09e5/270925.png</image:loc>
      <image:title>News - ELY Memorial Fund Shortlisted as Finalist for Two Prestigious Local Awards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://ely-memorial-fund.org.uk/news/2025/8/18/magnificent-day-at-ely-charity-golf-day-raises-3700</loc>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Magnificent Day at ELY Charity Golf Day Raises £3,700</image:title>
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      <image:title>News - Proud Finalists at the Herefordshire &amp;amp; Worcestershire Chamber of Commerce Awards</image:title>
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      <image:title>News - Proud Finalists at the Herefordshire &amp;amp; Worcestershire Chamber of Commerce Awards</image:title>
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      <image:title>News - Proud Finalists at the Herefordshire &amp;amp; Worcestershire Chamber of Commerce Awards</image:title>
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      <image:caption>Set up in memory of Emma, who tragically lost her life in a road traffic collision at just 23.</image:caption>
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      <image:caption>Our unique Funeral Plan can support your family in your darkest hour.</image:caption>
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      <image:caption>Empowering 14-17 year olds by providing a fun, interactive and safe introduction to driving.</image:caption>
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      <image:caption>Set up in memory of Emma, who tragically lost her life in a road traffic collision at just 23.</image:caption>
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      <image:title>News - Ange Tyler Calls for Safer Young Drivers in BBC Radio Interviews - ELY Hugs Pack</image:title>
      <image:caption>Our unique Funeral Plan can support your family in your darkest hour.</image:caption>
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    <image:image>
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      <image:title>News - Ange Tyler Calls for Safer Young Drivers in BBC Radio Interviews - Young Driver Experience</image:title>
      <image:caption>Empowering 14-17 year olds by providing a fun, interactive and safe introduction to driving.</image:caption>
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    <lastmod>2025-10-28</lastmod>
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      <image:title>News - Incredible Community Spirit Raises Over £1,200 at The Barrels Fundraiser</image:title>
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      <image:title>News - Incredible Community Spirit Raises Over £1,200 at The Barrels Fundraiser</image:title>
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    <image:image>
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      <image:title>News - Incredible Community Spirit Raises Over £1,200 at The Barrels Fundraiser</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1749595628858-AU3N8EYC2EOE0FASQRVZ/Barrels-4.jpg</image:loc>
      <image:title>News - Incredible Community Spirit Raises Over £1,200 at The Barrels Fundraiser</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1749595630743-KAV94036VHC4AMK3NKS4/Barrels-5.jpg</image:loc>
      <image:title>News - Incredible Community Spirit Raises Over £1,200 at The Barrels Fundraiser</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1749595630858-FN5NZLIT2KWC161COU0X/Barrels-6.jpg</image:loc>
      <image:title>News - Incredible Community Spirit Raises Over £1,200 at The Barrels Fundraiser</image:title>
    </image:image>
    <image:image>
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      <image:title>News - Incredible Community Spirit Raises Over £1,200 at The Barrels Fundraiser - About ELY</image:title>
      <image:caption>Set up in memory of Emma, who tragically lost her life in a road traffic collision at just 23.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/bb0bbb61-94f3-4869-b1b4-9f9844ad4043/YoungDriver.jpg</image:loc>
      <image:title>News - Incredible Community Spirit Raises Over £1,200 at The Barrels Fundraiser - Young Driver Experience</image:title>
      <image:caption>Empowering 14-17 year olds by providing a fun, interactive and safe introduction to driving.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/152c46f2-f01c-4de3-9cec-75312481e46f/Music-Bingo-November-2024-Hall.jpg</image:loc>
      <image:title>News - Incredible Community Spirit Raises Over £1,200 at The Barrels Fundraiser - Events</image:title>
      <image:caption>Join us at our upcoming events and help support The ELY Memorial Fund. See what’s happening next.</image:caption>
    </image:image>
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  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2025/6/1/slater-and-gordon-legal-partner</loc>
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      <image:title>News - Slater and Gordon Named Legal Partner of The ELY Memorial Fund - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/c78c43bf-8fe7-4e1f-b00c-7675ba14221f/Emma-Ange.jpg</image:loc>
      <image:title>News - Slater and Gordon Named Legal Partner of The ELY Memorial Fund - About ELY</image:title>
      <image:caption>Set up in memory of Emma, who tragically lost her life in a road traffic collision at just 23.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0268e4f9-9a66-4931-8e5c-f1985eb65e97/Hugs-Arms.png</image:loc>
      <image:title>News - Slater and Gordon Named Legal Partner of The ELY Memorial Fund - ELY Hugs Pack</image:title>
      <image:caption>Our unique Funeral Plan can support your family in your darkest hour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1739046106102-RAPKFVAA59TST2ZGYFG0/Green-Dragon-Charity-of-the-Year-2024.jpg</image:loc>
      <image:title>News - Slater and Gordon Named Legal Partner of The ELY Memorial Fund - Partnerships</image:title>
      <image:caption>Making a greater impact by collaborating with businesses, community groups and organisations.</image:caption>
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    <loc>https://ely-memorial-fund.org.uk/news/2025/5/21/minerva-elite-performance-partnership</loc>
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    <lastmod>2025-10-28</lastmod>
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      <image:title>News - Minerva Elite Performance Partners with The ELY Memorial Fund to Support Young Driver Education - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/c78c43bf-8fe7-4e1f-b00c-7675ba14221f/Emma-Ange.jpg</image:loc>
      <image:title>News - Minerva Elite Performance Partners with The ELY Memorial Fund to Support Young Driver Education - About ELY</image:title>
      <image:caption>Set up in memory of Emma, who tragically lost her life in a road traffic collision at just 23.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/a57340c7-fc4a-4f5c-b3fe-5b82a1ddf6fc/MEP-Web-Red.jpg</image:loc>
      <image:title>News - Minerva Elite Performance Partners with The ELY Memorial Fund to Support Young Driver Education - Minerva Elite Performance</image:title>
      <image:caption>Minerva Elite Performance provides the UK’s finest learning and development experience, specialising in a range of different education courses.</image:caption>
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    <image:image>
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      <image:title>News - Minerva Elite Performance Partners with The ELY Memorial Fund to Support Young Driver Education - Young Driver Experience</image:title>
      <image:caption>Empowering 14-17 year olds by providing a fun, interactive and safe introduction to driving.</image:caption>
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  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2025/5/13/raffle-success-at-herefordshire-means-business-expo</loc>
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    <lastmod>2025-10-28</lastmod>
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      <image:title>News - Raffle Success at Herefordshire Means Business Expo – Thank You!  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2025/4/27/a-night-of-music-and-fundraising-for-the-ely-memorial-fund</loc>
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    <lastmod>2025-10-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1745791440009-FQNJTLK9RDTXZK9ZGDAR/ELY-Music-Bingo-4.jpg</image:loc>
      <image:title>News - A Night of Music and FUNdraising for The ELY Memorial Fund</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1745791453165-PMDXI5IBMRQC7AEOLZC6/ELY-Music-Bingo-19.jpg</image:loc>
      <image:title>News - A Night of Music and FUNdraising for The ELY Memorial Fund</image:title>
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    <image:image>
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      <image:title>News - A Night of Music and FUNdraising for The ELY Memorial Fund</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/c78c43bf-8fe7-4e1f-b00c-7675ba14221f/Emma-Ange.jpg</image:loc>
      <image:title>News - A Night of Music and FUNdraising for The ELY Memorial Fund - About ELY</image:title>
      <image:caption>Set up in memory of Emma, who tragically lost her life in a road traffic collision at just 23.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0268e4f9-9a66-4931-8e5c-f1985eb65e97/Hugs-Arms.png</image:loc>
      <image:title>News - A Night of Music and FUNdraising for The ELY Memorial Fund - ELY Hugs Pack</image:title>
      <image:caption>Our Unique Funeral Plan can support your family in your darkest hour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/152c46f2-f01c-4de3-9cec-75312481e46f/Music-Bingo-November-2024-Hall.jpg</image:loc>
      <image:title>News - A Night of Music and FUNdraising for The ELY Memorial Fund - Events</image:title>
      <image:caption>Join us at our upcoming events and help support The ELY Memorial Fund—see what’s happening next!</image:caption>
    </image:image>
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  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2025/4/27/holmer-park-health-club-amp-spa-supports-the-ely-memorial-fund-with-250-donation</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1745789729179-3H5FSXQAIYOKR821DFXR/488087870_1108771067958530_292881036499857055_n.jpg</image:loc>
      <image:title>News - Holmer Park Health Club &amp;amp; Spa Supports The ELY Memorial Fund with £250 Donation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/c78c43bf-8fe7-4e1f-b00c-7675ba14221f/Emma-Ange.jpg</image:loc>
      <image:title>News - Holmer Park Health Club &amp;amp; Spa Supports The ELY Memorial Fund with £250 Donation - About ELY</image:title>
      <image:caption>Set up in memory of Emma, who tragically lost her life in a road traffic collision at just 23.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0268e4f9-9a66-4931-8e5c-f1985eb65e97/Hugs-Arms.png</image:loc>
      <image:title>News - Holmer Park Health Club &amp;amp; Spa Supports The ELY Memorial Fund with £250 Donation - ELY Hugs Pack</image:title>
      <image:caption>Our Unique Funeral Plan can support your family in your darkest hour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/555ec56d-d4f1-4d50-835e-ccd5ed000b52/Cardiff-Half-Marathon-2023.jpg</image:loc>
      <image:title>News - Holmer Park Health Club &amp;amp; Spa Supports The ELY Memorial Fund with £250 Donation - Support Us</image:title>
      <image:caption>Join us in fundraising for The ELY Memorial Fund today!</image:caption>
    </image:image>
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  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2025/3/31/a-spectacular-evening-at-the-gateway-cinema</loc>
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    <lastmod>2025-10-28</lastmod>
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      <image:title>News - A Spectacular Evening at The Gateway Cinema</image:title>
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      <image:title>News - A Spectacular Evening at The Gateway Cinema</image:title>
    </image:image>
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      <image:title>News - A Spectacular Evening at The Gateway Cinema</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1743462426965-76CLXECV7YBJ08DI9800/Gateway-Canapes-Fizz-4.jpg</image:loc>
      <image:title>News - A Spectacular Evening at The Gateway Cinema</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1743462427169-3FYRNZ8BIRM8UAPO9LM9/Gateway-Canapes-Fizz-5.jpg</image:loc>
      <image:title>News - A Spectacular Evening at The Gateway Cinema</image:title>
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      <image:title>News - A Spectacular Evening at The Gateway Cinema</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1743462428311-SCHEC9A9KMPF5VZ54NNI/Gateway-Canapes-Fizz-7.jpg</image:loc>
      <image:title>News - A Spectacular Evening at The Gateway Cinema</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/c78c43bf-8fe7-4e1f-b00c-7675ba14221f/Emma-Ange.jpg</image:loc>
      <image:title>News - A Spectacular Evening at The Gateway Cinema - About ELY</image:title>
      <image:caption>Set up in memory of Emma, who tragically lost her life in a road traffic collision at just 23.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0268e4f9-9a66-4931-8e5c-f1985eb65e97/Hugs-Arms.png</image:loc>
      <image:title>News - A Spectacular Evening at The Gateway Cinema - ELY Hugs Pack</image:title>
      <image:caption>Our Unique Funeral Plan can support your family in your darkest hour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/152c46f2-f01c-4de3-9cec-75312481e46f/Music-Bingo-November-2024-Hall.jpg</image:loc>
      <image:title>News - A Spectacular Evening at The Gateway Cinema - Events</image:title>
      <image:caption>Join us at our upcoming events and help support The ELY Memorial Fund—see what’s happening next!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2025/3/23/the-ely-memorial-fund-named-finalist-in-the-herefordshire-amp-worcestershire-chamber-of-commerce-awards-2025</loc>
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    <lastmod>2025-10-28</lastmod>
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      <image:title>News - We're Finalists in the Herefordshire &amp;amp; Worcestershire Chamber of Commerce Awards 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:title>News - Chris Lea has completed his 300 mile challenge</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1372070110667-8LYUR785EWBHJW8IV82P/IMG_0479.JPG+%282%29.JPG</image:loc>
      <image:title>News - Sky Dive - completed!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1372070139870-D9QILWL4EQ8O506RF0ME/IMG_0477.JPG+%282%29.JPG</image:loc>
      <image:title>News - Sky Dive - completed!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1372070181658-AI7F2DLA76NVMHHHRBQI/IMG_0480.JPG+%282%29.JPG</image:loc>
      <image:title>News - Sky Dive - completed!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1372070200618-X4TWWSADVLVDALI4ZZ78/IMG_0478.JPG+%282%29.JPG</image:loc>
      <image:title>News - Sky Dive - completed!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1372070231691-STXX6Y19RH7XYV9BB76S/IMG_0481.JPG+%282%29.JPG</image:loc>
      <image:title>News - Sky Dive - completed!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/6/24/hereford-group-training-association-mudrunner-eastnor-30th-june-13</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1373408688558-07JEV2CRLU9N4Y2MW2MC/group+photo+mudrunner.JPG</image:loc>
      <image:title>News - Hereford Group Training Association - Mudrunner - Eastnor 30th June 13</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1373408721691-583ZVA5W8MV9D5VXJ4GG/mudrunner+oblivion+30th+june3.JPG</image:loc>
      <image:title>News - Hereford Group Training Association - Mudrunner - Eastnor 30th June 13</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1373408744037-QXHXVWQI36RPGUMMUVOF/mudrunner+oblivion+30th+june2.JPG</image:loc>
      <image:title>News - Hereford Group Training Association - Mudrunner - Eastnor 30th June 13</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1373408760967-QXZHZRFKUDZ8E3F3F8TS/mudrunner+oblivion+30th+june3.JPG</image:loc>
      <image:title>News - Hereford Group Training Association - Mudrunner - Eastnor 30th June 13</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1373408782463-ZI3960P6B0ORVG6M3578/mudrunner+oblivion+30th+june4.JPG</image:loc>
      <image:title>News - Hereford Group Training Association - Mudrunner - Eastnor 30th June 13</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/6/1/santander-high-town-branch-hereford</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1373409953170-02LMFXWYNCH30NN4NJOL/santander1.JPG</image:loc>
      <image:title>News - Santander High Town Branch - Hereford</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1373409971525-H2AMMVE8EA697FIYKZQU/santander4.JPG</image:loc>
      <image:title>News - Santander High Town Branch - Hereford</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1373409996581-F5G2P2AVFP3V3QMMB66O/santander3.JPG</image:loc>
      <image:title>News - Santander High Town Branch - Hereford</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/6/1/m-s-charity-bag-pack-18th-may-2013</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/6/1/scotty-mann-malvern-hills-walk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1372070435339-Z79UDHX1F39MPZXQ1PEB/IMG_0415.JPG+%282%29.JPG</image:loc>
      <image:title>News - Scotty Mann - Malvern Hills Walk</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1372070456954-PRZWB2ZO6540DU41ZVCI/IMG_0416.JPG+%282%29.JPG</image:loc>
      <image:title>News - Scotty Mann - Malvern Hills Walk</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1372070609762-HGJTANX68FX9RD7PON6V/IMG_0418.JPG+%282%29.JPG</image:loc>
      <image:title>News - Scotty Mann - Malvern Hills Walk</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1372070719047-RB44HG1HPHEZL7O3FNLB/IMG_0419.JPG+%282%29.JPG</image:loc>
      <image:title>News - Scotty Mann - Malvern Hills Walk</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1372070767472-Q4H8R2WBYBP4MWZSBBD8/IMG_0417.JPG+%282%29.JPG</image:loc>
      <image:title>News - Scotty Mann - Malvern Hills Walk</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/5/13/sky-dive-11th-may-postponed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/4/21/skydive-for-ely-by-geoff-lish-young</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/4/21/malvern-hills-walk-by-scotty-mann</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/4/21/charity-bag-pack-tescos-high-town-13413</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/4/8/tesco-charity-bag-pack-13th-april-2013</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/3/9/justgiving-page</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/3/8/new-ely-wristbands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/3/8/charity-black-tie-dinner-dance-saturday-28th-sept-2013</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/2/18/mud-runner-ice-breaker-at-eastnor-17th-feb-2013</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/2/12/charity-bag-pack-tesco-bewell-street-hereford</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/2/11/charity-event-9th-feb-2013-in-high-town-hereford</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/1/30/mud-run-eastnor-castle-17th-feb-2013</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/1/29/justgiving-fundraising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/1/16/geoff-young-lish-young-ski-dive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/1/4/future-fundraising-events</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/news/2013/1/4/ely-motor-vehicle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1357329957836-90QGY9AFRJV09YZQN9L6/photo+2-+Ely+rear+of+car.JPG</image:loc>
      <image:title>News - ELY - Motor Vehicle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1357329973417-NP89RU19Q7TRC0FNJSIA/photo+3+-+ELY+driver+side.JPG</image:loc>
      <image:title>News - ELY - Motor Vehicle</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1357329986316-WPYGRC38H22MWTWHX3RS/photo+3+-+ELY+passenger+side.JPG</image:loc>
      <image:title>News - ELY - Motor Vehicle</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/event</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/event/musicbingo-apr26</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/9ad4d7c8-142f-4a93-aa3e-ccd85d4f8470/Music-Bingo-April-2026-Web-Banner.png</image:loc>
      <image:title>Events - 17 April 2026 - Music Bingo! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1745791241536-7P95J3G8LNWLRGX4GUO5/ELY-Music-Bingo-12.jpg</image:loc>
      <image:title>Events - 17 April 2026 - Music Bingo!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/152c46f2-f01c-4de3-9cec-75312481e46f/Music-Bingo-November-2024-Hall.jpg</image:loc>
      <image:title>Events - 17 April 2026 - Music Bingo!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1745791447617-DV3AOAQIY5B8LYT0O9DZ/ELY-Music-Bingo-11.jpg</image:loc>
      <image:title>Events - 17 April 2026 - Music Bingo!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1745791449627-8B96TIVC5M12QPLY4MR0/ELY-Music-Bingo-15.jpg</image:loc>
      <image:title>Events - 17 April 2026 - Music Bingo!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1745791450966-85C4RLYK3W1L9UQX74GL/ELY-Music-Bingo-16.jpg</image:loc>
      <image:title>Events - 17 April 2026 - Music Bingo!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1745791452587-W5FUHEZ8J9GY94NWXR3D/ELY-Music-Bingo-18.jpg</image:loc>
      <image:title>Events - 17 April 2026 - Music Bingo!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/event/canoethewye</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/8b6a1a0a-c292-4c59-8894-ba0a2c6bffa5/Canoe-the-Wye-2026-Web-Banner.png</image:loc>
      <image:title>Events - 7 June 2026 - Canoe the Wye Challenge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/5fdc6ce6-1dd2-42fa-8d68-f89bdbfce1cf/YAC_RoundLogo_blue.jpg</image:loc>
      <image:title>Events - 7 June 2026 - Canoe the Wye Challenge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/event/country-roads-for-ely</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/e3c40eeb-26ec-4818-8c62-a573f38ab87e/Country-Roads-Website-Banner.png</image:loc>
      <image:title>Events - 20 June 2026 - Country Roads for ELY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1773695821907-9S5EWR3ZF3LZFUIGPRAT/unsplash-image-de-HbaYzZqA.jpg</image:loc>
      <image:title>Events - 20 June 2026 - Country Roads for ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1773695842806-1K58JPKDSPZOQEHC8JBE/unsplash-image-pOraJAwCFRo.jpg</image:loc>
      <image:title>Events - 20 June 2026 - Country Roads for ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1773695889323-7G42AMLYRT0FMIA8MCF2/unsplash-image-1Je6CXMXHfU.jpg</image:loc>
      <image:title>Events - 20 June 2026 - Country Roads for ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1773695917598-98TI8DTYH5FFIO9ACOI4/unsplash-image-Y20JJ_ddy9M.jpg</image:loc>
      <image:title>Events - 20 June 2026 - Country Roads for ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/78ef3571-3492-43f0-9aec-ced1568169a0/Paton+Events+Logo+Round.png</image:loc>
      <image:title>Events - 20 June 2026 - Country Roads for ELY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/event/golfday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/943dcecb-cdff-4465-b36f-093b192621e9/Golf-Day-2026-Web-Banner.png</image:loc>
      <image:title>Events - 11 July 2026 - ELY Charity Golf Day 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/event/yde2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/2933d7c3-b17f-4b4e-af3a-20a421b8f285/YDE-2026-Web-Banner.png</image:loc>
      <image:title>Events - 20-24 July 2026 - Young Driver Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/cdf26f3c-36a1-461d-9223-f36166371e4c/ELY-MEP-YDE-Web-Red-Blue.png</image:loc>
      <image:title>Events - 20-24 July 2026 - Young Driver Experience - Education Partner - MEP</image:title>
      <image:caption>We’re proud to partner with Minerva Elite Performance (MEP) to deliver our Young Driver Experience programme across Herefordshire. MEP’s expertise in education and personal development makes them an ideal supporter of this vital road safety initiative. Their sponsorship helps us reach more young people aged 14+ through workshops and awareness campaigns — encouraging safe, responsible driving from the very beginning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1715122231569-BVTSN4BWRC4MWUP795X6/HWFR-Your-ImpactPartner.png</image:loc>
      <image:title>Events - 20-24 July 2026 - Young Driver Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1715116500561-30NO9PXJ9YOB431XD498/Go-Driving-Partner.png</image:loc>
      <image:title>Events - 20-24 July 2026 - Young Driver Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1bcce59f-903e-4681-a573-494a0352aced/HLNSC-Partner.png</image:loc>
      <image:title>Events - 20-24 July 2026 - Young Driver Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/272394dd-46a3-44da-bcbc-55537de9b791/Hereford-First-Aid-Partner.png</image:loc>
      <image:title>Events - 20-24 July 2026 - Young Driver Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/3ea29056-3169-47c8-b004-ff7307f11499/West-Mercia-Police-Partner.png</image:loc>
      <image:title>Events - 20-24 July 2026 - Young Driver Experience</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/event/category/Upcoming</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/event/category/Past</loc>
    <changefreq>monthly</changefreq>
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  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/hugs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1624742259337-DT85DVJWAJAJ5JDSFSE2/Compassion.jpg</image:loc>
      <image:title>HUGS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/a322f6ee-12ae-426b-abf9-81b23c78e793/Green-Block.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/66e00ef7-c9f6-4d4e-b33c-3634dfb176b9/Red-Block.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/04144fe2-c877-41fb-ac19-8dd2bc848a6d/ELY-SGL-Web.png</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/3aae4af4-5a84-4155-b2fa-c4321c438c4f/Sinead-Ducrotoy-Slater-and-Gordon.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1592601853890-8GDDPRBOLTYK30861EE5/dawnford</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/c78c43bf-8fe7-4e1f-b00c-7675ba14221f/Emma-Ange.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1737322568739-9BUMXF1UR67YT1EO9H44/image2.jpeg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/555ec56d-d4f1-4d50-835e-ccd5ed000b52/Cardiff-Half-Marathon-2023.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/a322f6ee-12ae-426b-abf9-81b23c78e793/Green-Block.png</image:loc>
      <image:title>HUGS - ✓ Covered</image:title>
      <image:caption>- Disbursements - Hearse and one car - Coffin - Chapel of Rest - Crematorium or Burial</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/66e00ef7-c9f6-4d4e-b33c-3634dfb176b9/Red-Block.png</image:loc>
      <image:title>HUGS - ✗ Not Covered</image:title>
      <image:caption>- Obituary - Order of Service - Flowers - Headstone - Burial or cremation plot</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/04144fe2-c877-41fb-ac19-8dd2bc848a6d/ELY-SGL-Web.png</image:loc>
      <image:title>HUGS - Legal Partner – Slater and Gordon Lawyers (UK)</image:title>
      <image:caption>We are proud to welcome Slater and Gordon (UK) as our Legal Partner, supporting bereaved families after a fatal road collision involving a young person aged 17–25. Their expertise helps us extend the reach of our Hugs Pack — a practical and emotional support guide for families navigating unimaginable loss. With their backing, we can provide more people with the advice, information and compassion they need at the hardest of times.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/3aae4af4-5a84-4155-b2fa-c4321c438c4f/Sinead-Ducrotoy-Slater-and-Gordon.png</image:loc>
      <image:title>HUGS - Make it stand out</image:title>
      <image:caption>Sinead Ducrotoy, Associate – Serious Injury, Slater and Gordon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1592601853890-8GDDPRBOLTYK30861EE5/dawnford</image:loc>
      <image:title>HUGS - Grief Recovery Specialist</image:title>
      <image:caption>We’re pleased to introduce Dawn Ford, an Advanced Grief Recovery Specialist based in Hereford. Dawn offers confidential, non-judgmental one-to-one support, providing a safe space to explore and express your emotional feelings. Through the Grief Recovery Method (GRM), Dawn’s sessions equip you with practical, mental, and emotional tools to address unresolved grief and past losses. The skills you gain not only help you process current grief but also prepare you to navigate future significant losses with resilience. This empowering programme focuses on honesty and self-reflection, enabling you to take ownership of your emotions. Many clients return after completing the course to further resolve past relationships and losses, achieving transformative results.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1740688484237-XM41MYMY0RKMM23IB9JT/Sorely+Missed+-+Gravely+Remembered+1.png</image:loc>
      <image:title>About ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg</image:loc>
      <image:title>About ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg</image:loc>
      <image:title>About ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg</image:loc>
      <image:title>About ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg</image:loc>
      <image:title>About ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0268e4f9-9a66-4931-8e5c-f1985eb65e97/Hugs-Arms.png</image:loc>
      <image:title>About ELY - ELY Hugs Pack</image:title>
      <image:caption>Our unique Funeral Plan can support your family in your darkest hour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/bb0bbb61-94f3-4869-b1b4-9f9844ad4043/YoungDriver.jpg</image:loc>
      <image:title>About ELY - Young Driver Experience</image:title>
      <image:caption>Empowering 14-17 year olds by providing a fun, interactive and safe introduction to driving.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/555ec56d-d4f1-4d50-835e-ccd5ed000b52/Cardiff-Half-Marathon-2023.jpg</image:loc>
      <image:title>About ELY - Support Us</image:title>
      <image:caption>Join us in fundraising for The ELY Memorial Fund today!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1738880590456-KDS0RACPLB44ZUJ7BTRP/ELY+Em+Letter.png</image:loc>
      <image:title>About ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1347793238341-TXSSXY682ZOC93DNV7QV/off+sandisk+april+2012+668.jpg</image:loc>
      <image:title>About ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1347793235997-BWEXR9ZQNP325CF2S4K0/em2%2520011.jpg</image:loc>
      <image:title>About ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1347793236526-ACC8RPNYDJ7X0ZXDV05A/em2%2520013.jpg</image:loc>
      <image:title>About ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1347793236548-0LANX0UE3SVOBNAYTGWM/off+sandisk+april+2012+586.jpg</image:loc>
      <image:title>About ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1347793239541-2TD87DD4J5TPMWGHOJ4J/off+sandisk+april+2012+598.jpg</image:loc>
      <image:title>About ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1347793238867-5UQTG3CE6QJDM4SGEPRZ/off+sandisk+april+2012+634.jpg</image:loc>
      <image:title>About ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1347793246419-UY13RVXOHC3Q261A703I/off+sandisk+april+2012+1883.jpg</image:loc>
      <image:title>About ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1347793241209-DSL2P4DST2K4R2V76MXQ/off+sandisk+april+2012+2055.jpg</image:loc>
      <image:title>About ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1348170083226-TLYIVSMUAZZUN8387LB7/off+sandisk+april+2012+121.jpg</image:loc>
      <image:title>About ELY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0268e4f9-9a66-4931-8e5c-f1985eb65e97/Hugs-Arms.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/bb0bbb61-94f3-4869-b1b4-9f9844ad4043/YoungDriver.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/555ec56d-d4f1-4d50-835e-ccd5ed000b52/Cardiff-Half-Marathon-2023.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/partnerships</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1739232256783-6RRW1GXJ6E7QRIN0AS1H/Cohesively.png</image:loc>
      <image:title>Partnerships</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/04144fe2-c877-41fb-ac19-8dd2bc848a6d/ELY-SGL-Web.png</image:loc>
      <image:title>Partnerships</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/cdf26f3c-36a1-461d-9223-f36166371e4c/ELY-MEP-YDE-Web-Red-Blue.png</image:loc>
      <image:title>Partnerships</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/bd99709c-edcf-4989-95de-7f75a783d2ce/ELY-WBS-Web-Purple-Blue.png</image:loc>
      <image:title>Partnerships</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/c78c43bf-8fe7-4e1f-b00c-7675ba14221f/Emma-Ange.jpg</image:loc>
      <image:title>Partnerships - About ELY</image:title>
      <image:caption>Set up in memory of Emma, who tragically lost her life in a road traffic collision at just 23.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0268e4f9-9a66-4931-8e5c-f1985eb65e97/Hugs-Arms.png</image:loc>
      <image:title>Partnerships - ELY Hugs Pack</image:title>
      <image:caption>Our Unique Funeral Plan can support your family in your darkest hour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/bb0bbb61-94f3-4869-b1b4-9f9844ad4043/YoungDriver.jpg</image:loc>
      <image:title>Partnerships - Young Driver Experience</image:title>
      <image:caption>Empowering 14-17 year olds by providing a fun, interactive and safe introduction to driving.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/a3ac9045-67fe-4762-aa91-68412e0b177d/Brake-Partner.png</image:loc>
      <image:title>Partnerships - Brake - The Road Safety Charity (Copy)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1715116500561-30NO9PXJ9YOB431XD498/Go-Driving-Partner.png</image:loc>
      <image:title>Partnerships - Go Driving - Driving School (Copy)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1715121063842-8MDCQLU74NS8XVV54AET/Marches-HR-Partner.png</image:loc>
      <image:title>Partnerships - Marches HR (Copy)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1715120480837-399WCNX19T21DBTCHOW7/Character-Partner.png</image:loc>
      <image:title>Partnerships - Character - Communicating Your Message (Copy)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/272394dd-46a3-44da-bcbc-55537de9b791/Hereford-First-Aid-Partner.png</image:loc>
      <image:title>Partnerships - Hereford First Aid Training (Copy)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1bcce59f-903e-4681-a573-494a0352aced/HLNSC-Partner.png</image:loc>
      <image:title>Partnerships - Herefordshire, Ludlow and North Shropshire College (Copy)</image:title>
      <image:caption />
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1715122231569-BVTSN4BWRC4MWUP795X6/HWFR-Your-ImpactPartner.png</image:loc>
      <image:title>Partnerships - HWFR - Your Impact (Copy)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/3ea29056-3169-47c8-b004-ff7307f11499/West-Mercia-Police-Partner.png</image:loc>
      <image:title>Partnerships - West Mercia Police (Copy)</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1739230777640-VAMKLADJI4P06ZPUZYRI/Midlands-Air-Ambulance-Partner.png</image:loc>
      <image:title>Partnerships</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1739230777729-YL18SKOPE7GQH6XDFTGC/Signs-and-Labels-Partner.png</image:loc>
      <image:title>Partnerships</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1739224330275-TXV4OMVZQOT1KYY9EVGR/Oldfields-Partner.png</image:loc>
      <image:title>Partnerships</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1740690536679-TI5GUBBLEBTWW035W8F9/Henryka-Partner.png</image:loc>
      <image:title>Partnerships - Henryka Jewellery (Copy)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1740690536663-N8FLKRO69HAMNAF9ETOU/Hereford-Make-CIC-Partner.png</image:loc>
      <image:title>Partnerships - Hereford Make (Copy)</image:title>
      <image:caption />
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/c78c43bf-8fe7-4e1f-b00c-7675ba14221f/Emma-Ange.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0268e4f9-9a66-4931-8e5c-f1985eb65e97/Hugs-Arms.png</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/bb0bbb61-94f3-4869-b1b4-9f9844ad4043/YoungDriver.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/youngdriver</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1739231996963-ERQCBVQ2RSV00SDL5RT3/Drive-Safely.png</image:loc>
      <image:title>Young Driver Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/f3b82a0d-c53a-4c4b-baf7-5c6c005280de/Ely-YDE-Logo-FINAL.png</image:loc>
      <image:title>Young Driver Experience - YDE 2025</image:title>
      <image:caption>Dates for our 2025 Young Driver Experience are now live, book now to avoid disappointment!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/cdf26f3c-36a1-461d-9223-f36166371e4c/ELY-MEP-YDE-Web-Red-Blue.png</image:loc>
      <image:title>Young Driver Experience - Education Partner - MEP</image:title>
      <image:caption>We’re proud to partner with Minerva Elite Performance (MEP) to deliver our Young Driver Experience programme across Herefordshire. MEP’s expertise in education and personal development makes them an ideal supporter of this vital road safety initiative. Their sponsorship helps us reach more young people aged 14+ through workshops and awareness campaigns — encouraging safe, responsible driving from the very beginning.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/c78c43bf-8fe7-4e1f-b00c-7675ba14221f/Emma-Ange.jpg</image:loc>
      <image:title>Young Driver Experience - About ELY</image:title>
      <image:caption>Set up in memory of Emma, who tragically lost her life in a road traffic collision at just 23.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0268e4f9-9a66-4931-8e5c-f1985eb65e97/Hugs-Arms.png</image:loc>
      <image:title>Young Driver Experience - ELY Hugs Pack</image:title>
      <image:caption>Our Unique Funeral Plan can support your family in your darkest hour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/555ec56d-d4f1-4d50-835e-ccd5ed000b52/Cardiff-Half-Marathon-2023.jpg</image:loc>
      <image:title>Young Driver Experience - Support Us</image:title>
      <image:caption>Join us in fundraising for The ELY Memorial Fund today!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1570284324257-BZ1ZW5D7YLCLB2XPOJNB/YoungDriver1.jpg</image:loc>
      <image:title>Young Driver Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1570284324368-AF7LNTXVQ1TBY7IAT1P6/YoungDriver2.jpg</image:loc>
      <image:title>Young Driver Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1570284325060-6IADWN3RZSEWLI2BQTQN/YoungDriver3.jpg</image:loc>
      <image:title>Young Driver Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1570284325209-C6GKO1ZQUO5JCIR3VBQE/YoungDriver4.jpg</image:loc>
      <image:title>Young Driver Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1570284326587-CFFCA4YR07QIIYKP1A2C/YoungDriver5.jpg</image:loc>
      <image:title>Young Driver Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1570284327629-5ADV4IIX83ZJFFZI5NIB/YoungDriver7.jpg</image:loc>
      <image:title>Young Driver Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/f3b82a0d-c53a-4c4b-baf7-5c6c005280de/Ely-YDE-Logo-FINAL.png</image:loc>
      <image:title>Young Driver Experience - YDE 2026</image:title>
      <image:caption>Dates for our 2026 Young Driver Experience will be announced soon…watch this space!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/cdf26f3c-36a1-461d-9223-f36166371e4c/ELY-MEP-YDE-Web-Red-Blue.png</image:loc>
      <image:title>Young Driver Experience - Education Partner - MEP</image:title>
      <image:caption>We’re proud to partner with Minerva Elite Performance (MEP) to deliver our Young Driver Experience programme across Herefordshire. MEP’s expertise in education and personal development makes them an ideal supporter of this vital road safety initiative. Their sponsorship helps us reach more young people aged 14+ through workshops and awareness campaigns — encouraging safe, responsible driving from the very beginning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1715122231569-BVTSN4BWRC4MWUP795X6/HWFR-Your-ImpactPartner.png</image:loc>
      <image:title>Young Driver Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1715116500561-30NO9PXJ9YOB431XD498/Go-Driving-Partner.png</image:loc>
      <image:title>Young Driver Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1bcce59f-903e-4681-a573-494a0352aced/HLNSC-Partner.png</image:loc>
      <image:title>Young Driver Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/272394dd-46a3-44da-bcbc-55537de9b791/Hereford-First-Aid-Partner.png</image:loc>
      <image:title>Young Driver Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/3ea29056-3169-47c8-b004-ff7307f11499/West-Mercia-Police-Partner.png</image:loc>
      <image:title>Young Driver Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1739224330275-TXV4OMVZQOT1KYY9EVGR/Oldfields-Partner.png</image:loc>
      <image:title>Young Driver Experience</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/c78c43bf-8fe7-4e1f-b00c-7675ba14221f/Emma-Ange.jpg</image:loc>
      <image:title>Young Driver Experience - About ELY</image:title>
      <image:caption>Set up in memory of Emma, who tragically lost her life in a road traffic collision at just 23.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0268e4f9-9a66-4931-8e5c-f1985eb65e97/Hugs-Arms.png</image:loc>
      <image:title>Young Driver Experience - ELY Hugs Pack</image:title>
      <image:caption>Our Unique Funeral Plan can support your family in your darkest hour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/555ec56d-d4f1-4d50-835e-ccd5ed000b52/Cardiff-Half-Marathon-2023.jpg</image:loc>
      <image:title>Young Driver Experience - Support Us</image:title>
      <image:caption>Join us in fundraising for The ELY Memorial Fund today!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1739232574773-Z60WKFMMKSA8CAOBFZ50/Proactively.png</image:loc>
      <image:title>Events</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/ourtrustees</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1739231377616-RBGIUF80A6XN5DRDK0XO/Passionately.png</image:loc>
      <image:title>Our Trustees</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/7f3c289b-be2c-4802-9269-7cee1646cc6c/russell.jpeg</image:loc>
      <image:title>Our Trustees</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/2e5fe5fe-be32-4491-aff5-1ce66e20ff2c/Diana.jpg</image:loc>
      <image:title>Our Trustees</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/a7692718-6827-4be4-955d-c4d40ddefd34/Donna+image.jpg</image:loc>
      <image:title>Our Trustees</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/576941b6-5481-483d-8e61-1ebb284ab5f3/Nigel.jpg</image:loc>
      <image:title>Our Trustees</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/8db3174c-3464-4c9c-8736-8f528e8a060e/Marie.jpg</image:loc>
      <image:title>Our Trustees</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/bf6c844c-67a6-48fb-b335-c8a146fb52e7/Joyce.jpg</image:loc>
      <image:title>Our Trustees</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/fe79798d-4417-495d-9c76-99c465906ce9/SteveTyler.jpg</image:loc>
      <image:title>Our Trustees</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/abea9b44-314d-4d54-a203-31129a517748/steve+Jay.jpg</image:loc>
      <image:title>Our Trustees</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/55c545ff-b68d-40a8-a3d9-3afb620a757f/Abbie.jpeg</image:loc>
      <image:title>Our Trustees</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/95902c36-6655-4287-922a-56b5dfdc2e89/AngelaT.jpg</image:loc>
      <image:title>Our Trustees</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/37134a78-b67f-47a4-ade7-7527b96b8525/Lyla.jpg</image:loc>
      <image:title>Our Trustees</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0268e4f9-9a66-4931-8e5c-f1985eb65e97/Hugs-Arms.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/bb0bbb61-94f3-4869-b1b4-9f9844ad4043/YoungDriver.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/555ec56d-d4f1-4d50-835e-ccd5ed000b52/Cardiff-Half-Marathon-2023.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0268e4f9-9a66-4931-8e5c-f1985eb65e97/Hugs-Arms.png</image:loc>
      <image:title>Our Trustees - ELY Hugs Pack</image:title>
      <image:caption>Our unique Funeral Plan can support your family in your darkest hour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/bb0bbb61-94f3-4869-b1b4-9f9844ad4043/YoungDriver.jpg</image:loc>
      <image:title>Our Trustees - Young Driver Experience</image:title>
      <image:caption>Empowering 14-17 year olds by providing a fun, interactive and safe introduction to driving.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/555ec56d-d4f1-4d50-835e-ccd5ed000b52/Cardiff-Half-Marathon-2023.jpg</image:loc>
      <image:title>Our Trustees - Support Us</image:title>
      <image:caption>Join us in fundraising for The ELY Memorial Fund today!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/support-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1715123845197-4O0CG43ERWPKJ49J35CA/ELY-Web-Banner-Collectively.png</image:loc>
      <image:title>Support Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/555ec56d-d4f1-4d50-835e-ccd5ed000b52/Cardiff-Half-Marathon-2023.jpg</image:loc>
      <image:title>Support Us - Fundraising</image:title>
      <image:caption>Whether you're organising a sponsored event, hosting a bake sale, or spreading awareness through community outreach, every effort contributes to providing essential financial assistance and emotional support to those in need.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/9316f96d-5108-460e-a3b2-ba8b2b85ed34/image-asset.jpg</image:loc>
      <image:title>Support Us - Sponsorship Opportunities</image:title>
      <image:caption>Elevate your brand's impact while making a meaningful difference. By sponsoring fundraising events organised by the ELY Memorial Fund, your company can showcase its commitment to social responsibility while gaining valuable exposure within the community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/5b84c1ea-5f32-4e35-a591-32ca422444a7/unsplash-image-N3SsG7xR-Dg.jpg</image:loc>
      <image:title>Support Us - Shop with Purpose</image:title>
      <image:caption>Shop with us and help make a difference. Every purchase supports bereaved families and funds vital road safety education. Explore our range of gifts, merchandise, and exclusive collaborations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/5fd5eea8-7e40-408e-bdf4-34e4f6475e3c/unsplash-image-K0E6E0a0R3A.jpg</image:loc>
      <image:title>Support Us - Donate with Enthuse</image:title>
      <image:caption>Your generosity has the power to transform lives. By donating to the ELY Memorial Fund through Enthuse, you provide crucial financial support that enables us to offer essential assistance and comfort during their darkest moments. Donations can be made as a one-off amount or you can even set up recurring monthly, quarterly or annual payments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/011c81ec-1a2f-4367-a154-76a05f3987e7/easyfundraising-560x90-banner.png</image:loc>
      <image:title>Support Us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/c78c43bf-8fe7-4e1f-b00c-7675ba14221f/Emma-Ange.jpg</image:loc>
      <image:title>Support Us - About ELY</image:title>
      <image:caption>Set up in memory of Emma, who tragically lost her life in a road traffic collision at just 23.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1739046106102-RAPKFVAA59TST2ZGYFG0/Green-Dragon-Charity-of-the-Year-2024.jpg</image:loc>
      <image:title>Support Us - Partnerships</image:title>
      <image:caption>Making a greater impact by collaborating with businesses, community groups and organisations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0268e4f9-9a66-4931-8e5c-f1985eb65e97/Hugs-Arms.png</image:loc>
      <image:title>Support Us - ELY Hugs Pack</image:title>
      <image:caption>Our Unique Funeral Plan can support your family in your darkest hour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/555ec56d-d4f1-4d50-835e-ccd5ed000b52/Cardiff-Half-Marathon-2023.jpg</image:loc>
      <image:title>Support Us - Fundraising</image:title>
      <image:caption>Whether you're organising a sponsored event, hosting a bake sale, or spreading awareness through community outreach, every effort contributes to providing essential financial assistance and emotional support to those in need.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/9316f96d-5108-460e-a3b2-ba8b2b85ed34/image-asset.jpg</image:loc>
      <image:title>Support Us - Sponsorship Opportunities</image:title>
      <image:caption>Elevate your brand's impact while making a meaningful difference. By sponsoring fundraising events organised by the ELY Memorial Fund, your company can showcase its commitment to social responsibility while gaining valuable exposure within the community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/5b84c1ea-5f32-4e35-a591-32ca422444a7/unsplash-image-N3SsG7xR-Dg.jpg</image:loc>
      <image:title>Support Us - Shop with Purpose</image:title>
      <image:caption>Shop with us and help make a difference. Every purchase supports bereaved families and funds vital road safety education. Explore our range of gifts, merchandise, and exclusive collaborations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/5fd5eea8-7e40-408e-bdf4-34e4f6475e3c/unsplash-image-K0E6E0a0R3A.jpg</image:loc>
      <image:title>Support Us - Donate with Enthuse</image:title>
      <image:caption>Your generosity has the power to transform lives. By donating to the ELY Memorial Fund through Enthuse, you provide crucial financial support that enables us to offer essential assistance and comfort during their darkest moments. Donations can be made as a one-off amount or you can even set up recurring monthly, quarterly or annual payments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/011c81ec-1a2f-4367-a154-76a05f3987e7/easyfundraising-560x90-banner.png</image:loc>
      <image:title>Support Us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/c78c43bf-8fe7-4e1f-b00c-7675ba14221f/Emma-Ange.jpg</image:loc>
      <image:title>Support Us - About ELY</image:title>
      <image:caption>Set up in memory of Emma, who tragically lost her life in a road traffic collision at just 23.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1739046106102-RAPKFVAA59TST2ZGYFG0/Green-Dragon-Charity-of-the-Year-2024.jpg</image:loc>
      <image:title>Support Us - Partnerships</image:title>
      <image:caption>Making a greater impact by collaborating with businesses, community groups and organisations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0268e4f9-9a66-4931-8e5c-f1985eb65e97/Hugs-Arms.png</image:loc>
      <image:title>Support Us - ELY Hugs Pack</image:title>
      <image:caption>Our Unique Funeral Plan can support your family in your darkest hour.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/sponsorship</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1715721324895-UVP6653V6ZM9OTJUQ980/ELY-Web-Banner-Collaboratively.png</image:loc>
      <image:title>Corporate Sponsorship</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/555ec56d-d4f1-4d50-835e-ccd5ed000b52/Cardiff-Half-Marathon-2023.jpg</image:loc>
      <image:title>Corporate Sponsorship - Fundraising</image:title>
      <image:caption>Every fundraiser makes an impact—help support bereaved families through events, bake sales and raise awareness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/5b84c1ea-5f32-4e35-a591-32ca422444a7/unsplash-image-N3SsG7xR-Dg.jpg</image:loc>
      <image:title>Corporate Sponsorship - Shop</image:title>
      <image:caption>Shop with us—every purchase supports bereaved families and funds vital road safety education.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/5fd5eea8-7e40-408e-bdf4-34e4f6475e3c/unsplash-image-K0E6E0a0R3A.jpg</image:loc>
      <image:title>Corporate Sponsorship - Donate</image:title>
      <image:caption>Your generosity has the power to transform lives, donate to The ELY Memorial Fund through JustGiving now.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1715121063842-8MDCQLU74NS8XVV54AET/Marches-HR-Partner.png</image:loc>
      <image:title>Corporate Sponsorship - Marches HR</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/272394dd-46a3-44da-bcbc-55537de9b791/Hereford-First-Aid-Partner.png</image:loc>
      <image:title>Corporate Sponsorship - Hereford First Aid</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1bcce59f-903e-4681-a573-494a0352aced/HLNSC-Partner.png</image:loc>
      <image:title>Corporate Sponsorship - Herefordshire, Ludlow &amp;amp; North Shropshire College</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1715116500561-30NO9PXJ9YOB431XD498/Go-Driving-Partner.png</image:loc>
      <image:title>Corporate Sponsorship - Go Driving</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/555ec56d-d4f1-4d50-835e-ccd5ed000b52/Cardiff-Half-Marathon-2023.jpg</image:loc>
      <image:title>Corporate Sponsorship - Fundraising</image:title>
      <image:caption>Every fundraiser makes an impact—help support bereaved families through events, bake sales and raise awareness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/5b84c1ea-5f32-4e35-a591-32ca422444a7/unsplash-image-N3SsG7xR-Dg.jpg</image:loc>
      <image:title>Corporate Sponsorship - Shop</image:title>
      <image:caption>Shop with us—every purchase supports bereaved families and funds vital road safety education.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/5fd5eea8-7e40-408e-bdf4-34e4f6475e3c/unsplash-image-K0E6E0a0R3A.jpg</image:loc>
      <image:title>Corporate Sponsorship - Donate</image:title>
      <image:caption>Your generosity has the power to transform lives, donate to The ELY Memorial Fund through JustGiving now.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/fundraising</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1715806139273-4UA3L68U6OSGVPEOTPN1/ELY-Web-Banner-Awesomely.png</image:loc>
      <image:title>Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/d40ef504-69a8-4a5a-8009-db13cb08a4e3/ELY-Web-Banner-Fundraising-Pack.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/9316f96d-5108-460e-a3b2-ba8b2b85ed34/image-asset.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/5b84c1ea-5f32-4e35-a591-32ca422444a7/unsplash-image-N3SsG7xR-Dg.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/5fd5eea8-7e40-408e-bdf4-34e4f6475e3c/unsplash-image-K0E6E0a0R3A.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/d40ef504-69a8-4a5a-8009-db13cb08a4e3/ELY-Web-Banner-Fundraising-Pack.png</image:loc>
      <image:title>Fundraising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1548366243388-53ONWK0BKUROT57YZTZ4/race-932254.jpg</image:loc>
      <image:title>Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1624917790778-BTAUIGVXA38LQ1WGTM2I/ELY+11+june+2021.jpg</image:loc>
      <image:title>Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1715807734140-9TZ2YMNOD4I5THYDZ6ZV/image-asset.jpeg</image:loc>
      <image:title>Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1715807773711-HE7V6JI1JBPTSLHUN9O5/image-asset.jpeg</image:loc>
      <image:title>Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1715807809921-TRAZRFPH89O5HU53050T/image-asset.jpeg</image:loc>
      <image:title>Fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1715808000889-N2TNKIUK6YG76Z0RMINU/image-asset.jpeg</image:loc>
      <image:title>Fundraising</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/shop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1740692363462-J57GCF111YWPHSEOVCVU/Uniquely.png</image:loc>
      <image:title>Shop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/555ec56d-d4f1-4d50-835e-ccd5ed000b52/Cardiff-Half-Marathon-2023.jpg</image:loc>
      <image:title>Shop - Fundraising</image:title>
      <image:caption>Every fundraiser makes an impact—help support bereaved families through events, bake sales and raise awareness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/9316f96d-5108-460e-a3b2-ba8b2b85ed34/image-asset.jpg</image:loc>
      <image:title>Shop - Corporate Sponsorship</image:title>
      <image:caption>Sponsor an ELY event to make an impact, support families and showcase social responsibility.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/5fd5eea8-7e40-408e-bdf4-34e4f6475e3c/unsplash-image-K0E6E0a0R3A.jpg</image:loc>
      <image:title>Shop - Donate</image:title>
      <image:caption>Your generosity has the power to transform lives, donate to The ELY Memorial Fund through JustGiving now.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1525294462310-7VJSIPX6S5PMDZS2R146/PH609.jpg</image:loc>
      <image:title>Shop - Angel Wing Necklace in Silver</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1594933281808-YM3WE2HGVZXAFNPHJR7G/RH609-COS-Angel-Wing-Ring_600x600.jpg</image:loc>
      <image:title>Shop - Angel Wing Ring in Silver</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1512681675135-KGOOFI5T2ORP2JDKHR4T/6p707-c-cos-silver-cognac-angel-wing-necklace_ELY_new.jpg</image:loc>
      <image:title>Shop - Angel Wing Necklace in Silver and Amber</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1525294400685-GA6I7RVYFI2M42O1KOPM/EH609.jpg</image:loc>
      <image:title>Shop - Angel Wing Stud Earrings in Silver</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1512681650630-J6YQZH2FI6QNKIFDLWC9/6p707-tq-cos-silver-turquoise-angel-wing-necklace_ELY_new.jpg</image:loc>
      <image:title>Shop - Angel Wing Necklace in Silver and Turquoise</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/555ec56d-d4f1-4d50-835e-ccd5ed000b52/Cardiff-Half-Marathon-2023.jpg</image:loc>
      <image:title>Shop - Fundraising</image:title>
      <image:caption>Every fundraiser makes an impact—help support bereaved families through events, bake sales and raise awareness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/9316f96d-5108-460e-a3b2-ba8b2b85ed34/image-asset.jpg</image:loc>
      <image:title>Shop - Corporate Sponsorship</image:title>
      <image:caption>Sponsor an ELY event to make an impact, support families and showcase social responsibility.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/5fd5eea8-7e40-408e-bdf4-34e4f6475e3c/unsplash-image-K0E6E0a0R3A.jpg</image:loc>
      <image:title>Shop - Donate</image:title>
      <image:caption>Your generosity has the power to transform lives, donate to The ELY Memorial Fund through JustGiving now.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1741210432679-JIQ4XAJWXTWFUZ0RPNJD/Securely.png</image:loc>
      <image:title>Privacy Policy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://ely-memorial-fund.org.uk/impact-and-recognition</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/5d902b0d-bb24-4f9e-b0a7-b0d88ecc951d/Immensely-Proud.png</image:loc>
      <image:title>Impact and Recognition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0f367db0-e3ae-4c82-8620-6ee199e98ed6/News-HT-Jan-2025.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1d8f348e-b587-4826-be36-3d36173b55f7/News-Ledbury-Reporter-Fundraiser-September-2023.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/8cbd3e8a-980c-4dee-ad91-cd152428068c/News-The-Ross-Gazette-High-Sheriff-April-2019.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/5e59e38c-c631-4891-9198-9244d3cd4f0b/News-The-Ross-Gazette-Fashion-Show-September-2024.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/4fc1b787-e1d2-4093-a6b8-a3782facb747/News-Hereford-FC-Sellebrity-Soccer-April-2023.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/c107a038-c51d-49a3-9261-2d434a1adbfe/News-Hereford-Times-Champion-of-Champions-March-2019.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/60fabaea-1819-47eb-a6f9-764d7928ddda/News-Hereford-Times-Golf-July-2024.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/43488102-4cee-4456-91a8-c155ea6051b2/News-Shropshire-Star-Three-Peaks-July-2022.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/db8af7d3-8993-4850-9589-df4338f7b387/News-Hereford-Times-April-2015.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0c4f1470-92f2-43af-b11f-7ce8ec27a328/News-Hereford-Times-YDE-June-2024.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/e98217cb-f62a-4e2b-a0ca-35b6d86cb1a5/News-West-Mercia-Police-Dying2Drive-September-2021.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/7f3b360b-9fde-4376-b499-86811f9e5bbe/News-Hereford-Times-Cycle-March-2015.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/ee4c75f9-a47d-4380-a68b-a45e5d2e4253/ELY-Hfd-Times-Nov-2025.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/87819915-58c5-432d-b758-5f24e78018a7/ELY-Shropshire-Star-Oct-2025.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/c78c43bf-8fe7-4e1f-b00c-7675ba14221f/Emma-Ange.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0268e4f9-9a66-4931-8e5c-f1985eb65e97/Hugs-Arms.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/555ec56d-d4f1-4d50-835e-ccd5ed000b52/Cardiff-Half-Marathon-2023.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0f367db0-e3ae-4c82-8620-6ee199e98ed6/News-HT-Jan-2025.jpg</image:loc>
      <image:title>Impact and Recognition - ‘Hereford &amp; Worcester charity on importance of seat belts’</image:title>
      <image:caption>Hereford Times January 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/1d8f348e-b587-4826-be36-3d36173b55f7/News-Ledbury-Reporter-Fundraiser-September-2023.jpg</image:loc>
      <image:title>Impact and Recognition - ‘Thousands raised in memory of Ledbury teenager Molly Stone’</image:title>
      <image:caption>Ledbury Reporter September 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/8cbd3e8a-980c-4dee-ad91-cd152428068c/News-The-Ross-Gazette-High-Sheriff-April-2019.jpg</image:loc>
      <image:title>Impact and Recognition - ‘Local charities receive donation through High Sheriff's funds’</image:title>
      <image:caption>The Ross Gazette April 2019</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/5e59e38c-c631-4891-9198-9244d3cd4f0b/News-The-Ross-Gazette-Fashion-Show-September-2024.jpg</image:loc>
      <image:title>Impact and Recognition - ‘Fashion show to benefit fund that supports bereaved families’</image:title>
      <image:caption>The Ross Gazette September 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/4fc1b787-e1d2-4093-a6b8-a3782facb747/News-Hereford-FC-Sellebrity-Soccer-April-2023.jpg</image:loc>
      <image:title>Impact and Recognition - ‘Sellebrity Soccer this Sunday’</image:title>
      <image:caption>Hereford FC April 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/c107a038-c51d-49a3-9261-2d434a1adbfe/News-Hereford-Times-Champion-of-Champions-March-2019.jpg</image:loc>
      <image:title>Impact and Recognition - ‘Community champions of Herefordshire honoured’</image:title>
      <image:caption>Hereford Times March 2019</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/60fabaea-1819-47eb-a6f9-764d7928ddda/News-Hereford-Times-Golf-July-2024.jpg</image:loc>
      <image:title>Impact and Recognition - ‘ELY Memorial Fund golf day 2024 at Burghill Valley Golf Club’</image:title>
      <image:caption>Hereford Times July 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/43488102-4cee-4456-91a8-c155ea6051b2/News-Shropshire-Star-Three-Peaks-July-2022.jpg</image:loc>
      <image:title>Impact and Recognition - ‘Three peaks conquered by adventurous lawyers’</image:title>
      <image:caption>Shropshire Star July 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/db8af7d3-8993-4850-9589-df4338f7b387/News-Hereford-Times-April-2015.jpg</image:loc>
      <image:title>Impact and Recognition - ‘Hereford mum wants to stop other families going through heartache with road safety awareness event’</image:title>
      <image:caption>Hereford Times April 2015</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0c4f1470-92f2-43af-b11f-7ce8ec27a328/News-Hereford-Times-YDE-June-2024.jpg</image:loc>
      <image:title>Impact and Recognition - ‘ELY Memorial Fund host the Young Drivers Experience in July’</image:title>
      <image:caption>Hereford Times June 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/e98217cb-f62a-4e2b-a0ca-35b6d86cb1a5/News-West-Mercia-Police-Dying2Drive-September-2021.jpg</image:loc>
      <image:title>Impact and Recognition - ‘'Dying2Drive' at Leominster Police Station’</image:title>
      <image:caption>West Mercia Police September 2021</image:caption>
    </image:image>
    <image:image>
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      <image:title>Impact and Recognition - ‘Cycle ride in memory of cousins’</image:title>
      <image:caption>Hereford Times March 2015</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/c78c43bf-8fe7-4e1f-b00c-7675ba14221f/Emma-Ange.jpg</image:loc>
      <image:title>Impact and Recognition - About ELY</image:title>
      <image:caption>Set up in memory of Emma, who tragically lost her life in a road traffic collision at just 23.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0268e4f9-9a66-4931-8e5c-f1985eb65e97/Hugs-Arms.png</image:loc>
      <image:title>Impact and Recognition - ELY Hugs Pack</image:title>
      <image:caption>Our Unique Funeral Plan can support your family in your darkest hour.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/555ec56d-d4f1-4d50-835e-ccd5ed000b52/Cardiff-Half-Marathon-2023.jpg</image:loc>
      <image:title>Impact and Recognition - Support Us</image:title>
      <image:caption>Join us in fundraising for The ELY Memorial Fund today!</image:caption>
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      <image:title>Impact and Recognition</image:title>
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      <image:title>Impact and Recognition</image:title>
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      <image:title>Impact and Recognition</image:title>
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      <image:title>Driving for Change (Ages 18-25)</image:title>
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      <image:title>Driving for Change (Ages 18-25)</image:title>
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      <image:title>Driving for Change (Ages 18-25)</image:title>
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      <image:title>Driving for Change (Ages 18-25)</image:title>
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      <image:caption>We’re proud to partner with Minerva Elite Performance (MEP) to deliver our Driving for Change programme across Herefordshire. MEP’s expertise in education and personal development makes them an ideal supporter of this vital road safety initiative. Their sponsorship helps us reach more young people aged 18+ through workshops and awareness campaigns — encouraging safe, responsible driving in the early stages of taking to the road.</image:caption>
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      <image:title>Driving for Change (Ages 18-25) - About ELY</image:title>
      <image:caption>Set up in memory of Emma, who tragically lost her life in a road traffic collision at just 23.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/0268e4f9-9a66-4931-8e5c-f1985eb65e97/Hugs-Arms.png</image:loc>
      <image:title>Driving for Change (Ages 18-25) - ELY Hugs Pack</image:title>
      <image:caption>Our Unique Funeral Plan can support your family in your darkest hour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50559afec4aad0824d1f371e/555ec56d-d4f1-4d50-835e-ccd5ed000b52/Cardiff-Half-Marathon-2023.jpg</image:loc>
      <image:title>Driving for Change (Ages 18-25) - Support Us</image:title>
      <image:caption>Join us in fundraising for The ELY Memorial Fund today!</image:caption>
    </image:image>
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    <loc>https://ely-memorial-fund.org.uk/country-roads-competition</loc>
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